Mere om bogen
The experience economy is a fourth economic field, different from commodities, goods and services. Experiences are an economic value that is added to a product or identical with a product. When you buy an experience, you pay to spend time enjoying a series of memorable events that a company stages to engage a customer in a personal way.
Fueled by an expanding global and digital economy, the experience dimension has moved into a predominant place since the 1990s. In developed countries, people have become richer and more individualized, and with all their basic material needs being met they focus increasingly on personal development and self-realization. Demand is increasing for experience-based products such as tourism and sports, as well as film, music and other contents of media and interactive technologies. Furthermore, the demand for experience values has extended to include any product or dimension of modern societies, such as the design of houses, furniture, clothes, cars, computers, etc.
This is not a completely new story - commercial entertainment and design have, after all, been around for a century or so, and the universal values of love, sex, belief, family and the meaning of life have always been vital to human beings. What is new is the fact that capitalism is invading more and more fields of experiences connected with emotions and the extension of life. In all developed countries, and increasingly on a global scale, a series of expanding industries has emerged to supply the market with experience-oriented goods.
In this book, the business development of markets and industries is examined: from tourism, to media and entertainment, from design to sex, and the leading companies and trends in all the industries involved are also given consideration.
26 juni 2019
Aarhus-forlag optaget i universitetsforlagenes internationale superliga
Aarhus Universitetsforlag satser i stigende grad på at publicere forskning til det internationale marked. Som et led i denne …
1 april 2019
100 danmarkshistorier vinder Historiske Dages Fornyelsespris 2019
Historiske Dages Fornyelsespris uddeles hvert år i forbindelse med Historiske Dage. Prisen fremhæver og præmierer nye, nyskab…
27 marts 2019
Mediehuse, Aarhus Universitetsforlag og Folkeuniversitet Aarhus i samarbejde om FM4-bud
"Syv regionale mediehuse med JFM i spidsen er gået sammen om at byde på FM4-licensen i et kommende udbud. Aarhus Universitets…
Se flere nyheder
Tænkepauser i abonnement
Det er kort og godt at blive klogere
Har du set, at du kan tegne abonnement på vores Tænkepauser? Du kan vælge mellem to pakker og får den seneste Tænkepause gratis, når du tegner abonnement. Der er selvfølgelig ingen binding.